MapIntel

SaaS platform for location intelligence, site selection, and competitor benchmarking using spatial datasets

Market Intelligence Location Analysis Retail Expansion GIS Platform

Problem & Solution

Problem

Retail chains and real estate teams needed a powerful tool to perform location intelligence analysis and identify profitable sites using spatial datasets.

Solution

We developed MapIntel, a SaaS tool for site selection, catchment analysis, and competitor benchmarking that enables businesses to visualize demographic, sales, and infrastructure layers on interactive maps.

Key Features

  • Interactive spatial UI with Mapbox GL JS
  • Demographic and sales data visualization
  • Site selection and catchment analysis
  • Competitor benchmarking tools
  • Exportable reports and insights
  • Advanced filtering and analysis tools

Core Capabilities

Site Selection

Identify optimal locations for new stores or facilities using comprehensive demographic and market data analysis.

Catchment Analysis

Analyze customer catchment areas and market penetration to optimize store placement and coverage.

Competitor Benchmarking

Compare performance against competitors in specific geographic areas and market segments.

Data Visualization

Visualize complex spatial datasets including demographics, sales, and infrastructure layers.

Advanced Filtering

Filter and analyze data by multiple criteria including location, demographics, and business metrics.

Report Generation

Generate comprehensive reports and export data for further analysis and decision-making.

Technical Implementation

Frontend Technologies

  • • Mapbox GL JS for interactive mapping
  • • TailwindCSS for modern UI design
  • • Fast spatial UI rendering
  • • Responsive design for all devices

Backend & Data

  • • PostgreSQL with PostGIS for spatial queries
  • • GeoServer for data ingestion and styling
  • • Geolytix XYZ tiles integration
  • • OpenStreetMap data integration

Key Technical Features

Spatial Data Processing

Ingested and styled large geospatial datasets using GeoServer and XYZ tiles from Geolytix for comprehensive market intelligence.

Grid-based Comparison

Built a grid-based comparison tool for evaluating multiple candidate sites with side-by-side analysis capabilities.

Advanced Analytics

Developed layer toggles, buffer analysis, drive-time analysis, and exportable reports for comprehensive location intelligence.

Performance Optimization

Used Mapbox GL JS for fast, interactive spatial UI that can handle large datasets efficiently with smooth user experience.

Data Sources & Integration

Geolytix XYZ

High-quality demographic and market data tiles for comprehensive location intelligence

OpenStreetMap

Open-source mapping data for infrastructure and geographic reference information

GeoServer

Geospatial data server for efficient data ingestion, styling, and distribution

Technologies Used

Mapbox GL JS

PostgreSQL

GeoServer

TailwindCSS

OpenStreetMap

Analytics